OpenAI introduces conversion optimization, app install attribution, and advanced matching

OpenAI sent an email to advertising clients last week introducing a litany of new features; among them, oCPC conversion optimization and support for app install attribution. The full list of features from the email is presented below: Conversion-optimized campaigns: Create conversion-optimized cost-per-click (oCPC) campaigns by selecting the Conversions objective in campaign setup. These campaigns optimize […]