Commerce
The CAPI revolution
The Conversions API bypasses browser-side tracking restrictions through server-to-server data sharing, favoring platforms with massive scale.
The Conversions API bypasses browser-side tracking restrictions through server-to-server data sharing, favoring platforms with massive scale.
Apple is pivoting toward expanded advertising initiatives to drive App Store revenue growth amid global regulatory pressure on commission models.
YouTube is offering exclusivity deals to counter Netflix's strategy of licensing low-cost, proven creator content to expand its library.
Independent analysis of the digital economy.
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