SearchMan develops tools to help app publishers optimize their app store discovery on iOS. SearchMan is based in Mountain View, California and has taken investment from 500 Startups.
SearchMan offers two products:
SearchMan SEO is an app store search engine optimization (SEO) tool that allows developers to track app discoverability based on keyword popularity, competition, and relevance. SearchMan SEO offers keyword suggestions for specific apps and provides developers with the ability to compare their apps' search rankings against those of their competitors.
SearchMan Ads is an ad purchasing service for Facebook's mobile install network that employs targeting strategies to optimize conversions.