The App Store discoverability squeeze

April 7, 2026

The Information, using data from Sensor Tower, reports that the number of new apps published to the iOS App Store increased by 84% year-over-year in Q1 2026: In 2025, the number of new apps that showed up in the App Store globally suddenly exploded, growing 30% to nearly 600,000 compared to 2024, according to Sensor […]

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