Branded search advertising is the practice of bidding for the ad impressions that are served alongside search results for keywords anchored to a brand (for instance, the brand's name). It's a controversial topic amongst digital advertisers: many, if not most, view it as a sort of "tax" that they must pay in order to be […]
This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.