Unpacking Instacart’s $1BN advertising business

Maplebear, Inc., which operates the grocery shopping app Instacart, went public in September 2023. The event marked the end of a prolonged dry spell of venture-backed IPOs. At the time, it was the first venture-funded company to go public since 2021, which represented a high watermark of tech IPOs. Maplebear's stock price has oscillated within […]

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