Unpacking the WWDC AdAttributionKit updates

June 16, 2025

Apple introduced a set of changes to the AdAttributionKit (AAK) marketing measurement framework at its WWDC event last week. The developer video outlines the updates, which fall into five new sets of functionality. The first is multiple re-engagement conversion windows, which allows developers to use the conversion tag that was introduced in iOS 18.4 to […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.

Comments:

You must be signed in with an active subscription to comment or reply.