Commerce

The retreat from social commerce

By Eric Benjamin Seufert

Last week, TikTok owner ByteDance told staff in its Shops division that it would initiate a round of layoffs. This follows rounds of layoffs in the company's eCommerce division in April and May. From Business Insider (emphasis mine): TikTok began notifying some e-commerce workers on Wednesday that their roles were cut as part of "organizational […]

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