Why is TikTok doubling down on social commerce?

February 10, 2026

Last month, TikTok announced that it would no longer allow its US TikTok Shop retailers to ship their products directly; instead, US retailers are required to integrate with TikTok Shop Logistics Services and use either the Fulfilled by TikTok (FBT) service or a third-party fulfillment service like Amazon Multi-Channel Fulfillment (MCF) for shipping products to […]

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