Alphabet Q2 earnings: YouTube returns to growth, and advertising’s AI feedback loop

Alphabet announced its Q2 2023 earnings results yesterday: Alphabet's overall advertising revenue declined on a year-over-year basis for two consecutive quarters since 2021, starting in Q4 2022. But Search revenue only declined in Q4 2022, with YouTube experiencing three consecutive quarters of decline (Q3 2022 - Q1 2023) and Network experiencing five, including Q2 2023. I attributed […]

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