Amazon is CTV’s data engine

June 25, 2025

Amazon announced two CTV partnerships at the Cannes Lions International Festival of Creativity last week: one with Roku and one with Disney. From the Roku press release (emphasis mine): Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.

Comments:

You must be signed in with an active subscription to comment or reply.