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Apple’s Private Cloud Compute and the business of privacy

By Eric Benjamin Seufert

One of the features that Apple introduced at WWDC 2024 is Private Cloud Compute (PCC), a private computation environment that allows tasks from Apple Intelligence, Apple's suite of AI features, to be run in the cloud while preserving user privacy. From Apple's whitepaper (emphasis mine): Secure and private AI processing in the cloud poses a […]

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