Apple’s problematic 7-day app-to-web attribution window

January 24, 2024

Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following the Supreme Court's decision to not hear Apple's appeal in the Epic Games v. Apple case: The 7-day attribution period is pretty aggressive, and gets closer to the worst-case scenario I described above. Now not […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.

Comments:

You must be signed in with an active subscription to comment or reply.