AppLovin Q3 2024 earnings: 66% ad business growth, eCommerce scaling

AppLovin released its Q3 2024 earnings yesterday: AppLovin notes in its investor letter that it will rename the "Software Platform" revenue segment to "Advertising Platform," which is an edit that I've made consistently with my analysis of the company's quarterly earnings statements. The reality is that AppLovin's core advertising business captures the entirety of the […]

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