The big economy of small advertisers In July 2020, more than 1,000 advertisers joined a boycott of Facebook's advertising platform organized by a group of civil… April 3, 2024
Can every ad platform build a PMax? Business Insider reports that Apple is developing an end-to-end advertising automation solution similar to Google's Performance Max (PMax) and Meta's… March 20, 2024
Podcast: Measuring Out-of-Home Advertising (with Ty Tinker) https://open.spotify.com/episode/3YDvvOXS5FEBQUtJUOJtlr?si=f8055cd8c45a4d44 In this episode of the Mobile Dev Memo podcast, I speak with Ty Tinker, the Head of Analytics at… March 13, 2024
The open web is whistling past the graveyard Earlier this year, Google initiated the rollout of its long-awaited deprecation of third-party cookies in Chrome. In this introductory phase,… March 12, 2024
AppLovin’s Ascent AppLovin reported its Q4 2023 earnings last month: the company saw 88% year-over-year revenue growth in its software (advertising) platform… March 6, 2024
Reddit advertising and the limitations of contextual targeting Reddit filed its Form S-1 last week, signaling its intention to pursue an IPO. The document makes plain the foundation… February 28, 2024
Podcast: Why Analytics Teams Fail https://open.spotify.com/episode/6lMMC92qaULx8FxzZ8C7HD?si=7cfff4a11df646e1 In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson… February 28, 2024
Can advertisers rely on IP addresses? Two weeks ago, Google updated the GitHub documentation for its proposed IP Protection tool to clarify that, in order to… February 21, 2024
Why is Google killing cookies? The IAB published a clinical yet critical analysis of Google’s Privacy Sandbox two weeks ago. In its report, the IAB… February 19, 2024
Digital Advertising, Demand Routing, and the Millionaires’ Mall The digital advertising market is often depicted as being driven by relative, not absolute, advantage and performance. This conceptual framing… February 14, 2024
