Meta, subscriptions, and the EU’s Privacy Gordian Knot Meta announced today that it will introduce an ad-free subscription in the EU, EEA, and Switzerland regions next month. From… October 30, 2023
Meta Q3 2023 earnings: 24% advertising revenue growth, 7% engagement increase Meta released its Q3 2023 earnings results yesterday: Advertising revenue increased by nearly 24% on a year-over-year basis, to $33.6BN; ARPU increased in… October 26, 2023
Meta’s AEM update and the disappearing IP address Meta announced in May that it would be implementing changes to its Aggregated Event Measurement (AEM) framework, which the company… October 25, 2023
Snap Q3 2023 earnings: revenue beat, ad stack improvements yielding fruit Snap released its Q3 2023 earnings results yesterday: Revenue of $1.19BN represents 5.4% growth on a year-over-year basis and 11.3% sequentially. This… October 25, 2023
Netflix Q3 2023 earnings: subscriber beat, new ad formats, yet another price hike Netflix announced its Q3 2023 earnings results yesterday: $8.5BN in revenue (up 7.8%, year-over-year) and operating profit of $1.9BN for an operating… October 19, 2023
How to train your CFO (about probabilistic measurement) One of the most awkward conversations any marketer will have is when they are asked by their CFO to explain… October 11, 2023
The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
Amazon’s introduction of advertising to Prime Video Last week, Amazon announced that it will introduce advertising to its Prime Video streaming service. From its press release: To… September 25, 2023
Are fast food chains taking on UberEats? Last week, in How the NFL reshuffled the App Store, I drew attention to the fact that the start of… September 21, 2023
Is advertising the bear case for Instacart? Instacart began trading on the NASDAQ exchange yesterday. The company had filed its S-1 form with the SEC in late… September 20, 2023
