Meta’s turnaround, and the opportunity and risks ahead Meta is a vastly different company at the onset of 2024 than it was at the onset of 2023. The… February 7, 2024
The Advertiser’s Dilemma with PMax and Advantage+ Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human… January 31, 2024
Apple’s problematic 7-day app-to-web attribution window Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following… January 24, 2024
2024 predictions for mobile gaming 2024 is the ninth year for which I am publishing predictions about the mobile gaming market: for previous editions, see… January 10, 2024
2024 predictions for mobile marketing I have published year-ahead prediction posts, for both the mobile gaming market and the practice of mobile marketing, since 2013.… January 3, 2024
The best of MDM in 2023 2023 felt very much like a year of retrenchment, adaptation, and preparation across the digital advertising landscape. I published a… December 27, 2023
Temu’s impact on social media advertising prices Temu is an online shopping marketplace that launched in the United States in September 2022 and in other Western markets… December 20, 2023
Podcast: Understanding Interoperable Private Attribution (with Ben Savage) My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at… December 13, 2023
Podcast: How to measure a marketing campaign (with Olivia Kory) https://open.spotify.com/episode/6c671Xc3UScOMPL2BCHGf4?si=a5045f289ad64bfb My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform.… December 6, 2023
What is an “appropriate fee” for a social media subscription? This week, digital privacy activist group noyb filed a complaint against Meta with the Austrian Data Protection Authority (DPA). The… December 1, 2023
