Can advertisers rely on IP addresses?

February 21, 2024

Two weeks ago, Google updated the GitHub documentation for its proposed IP Protection tool to clarify that, in order to obfuscate a user’s IP address from certain designated ad tech services, it will operate across two proxies, similar to Safari's Hide IP Address feature: Both Chrome's IP Protection -- a component of Google's Privacy Sandbox […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.

Comments:

You must be signed in with an active subscription to comment or reply.