Digital Advertising

Podcast: Exploring the CTV advertising opportunity (with Peter Hamilton)

https://open.spotify.com/episode/1IUXYK0MVMXEJasv0QEQFL?si=2421042498c64799 In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad…

November 22, 2023

Amazon’s advertising partnerships with Meta and Snap

Last week, news of an advertising partnership between Amazon and Meta surfaced and was quickly confirmed by Amazon. I hesitated…

November 15, 2023

Brand strategy in an information war

Meta, Snap, and Pinterest each offered commentary on the impact on their businesses of the current tumult in the Middle…

November 14, 2023

AppLovin Q3 2023 earnings: ad platform revenue up 65%

AppLovin released its Q3 2023 earnings yesterday: AppLovin generated $864MM in total revenue for the quarter, up 21% on a…

November 9, 2023

The black box inside the black box

Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"…

November 8, 2023

Apple and Google race to attribute the internet

As mobile platform operators, both Apple and Google command significant control over the internet economy. This control is often expressed…

November 1, 2023

Meta, subscriptions, and the EU’s Privacy Gordian Knot

Meta announced today that it will introduce an ad-free subscription in the EU, EEA, and Switzerland regions next month. From…

October 30, 2023

Meta Q3 2023 earnings: 24% advertising revenue growth, 7% engagement increase

Meta released its Q3 2023 earnings results yesterday: Advertising revenue increased by nearly 24% on a year-over-year basis, to $33.6BN; ARPU increased in…

October 26, 2023

Meta’s AEM update and the disappearing IP address

Meta announced in May that it would be implementing changes to its Aggregated Event Measurement (AEM) framework, which the company…

October 25, 2023

Snap Q3 2023 earnings: revenue beat, ad stack improvements yielding fruit

Snap released its Q3 2023 earnings results yesterday: Revenue of $1.19BN represents 5.4% growth on a year-over-year basis and 11.3% sequentially. This…

October 25, 2023