Meta’s Twitter competitor: can this time be different? Given its track record, can Meta launch and scale a new app to meaningful commercial traction? Operating services at scale… July 5, 2023
Meta to launch direct-to-install ads for Android. Will they work? The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's… June 30, 2023
The bull and bear cases for mobile gaming Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile… June 28, 2023
Is CAPI future-proof? Apple's introduction of its new Privacy Manifests feature for iOS raises an interesting question about the long-term durability of the… June 21, 2023
Three insights from the EU’s antitrust allegations against Google Yesterday, the European Commission sent a Statement of Objections to Google, declaring "its preliminary view that the company breached EU… June 15, 2023
Unpacking Apple’s new Link Tracking Protection privacy feature Last week, during its annual WWDC developer conference, Apple announced a number of new privacy policies across iOS, macOS, and… June 12, 2023
Unpacking Amazon’s potential foray into ad-supported streaming with Prime Video The WSJ reported yesterday that Amazon is considering introducing an ad-supported subscription tier for its Prime Video streaming service. From… June 8, 2023
Did Apple kill fingerprinting with Privacy Manifests? Apple made no significant announcements related to privacy at its WWDC keynote yesterday. But WWDC is a week-long event with… June 6, 2023
What ad products might Apple announce at WWDC 2023? Apple's WWDC developer conference takes place next Monday. And while speculation around new product releases at WWDC is predominantly focused… June 2, 2023
Generative AI, advertising, and hidden personas Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through… May 31, 2023
