Digital Advertising

Pinterest Q2 2023 earnings: MAU and revenue up, early traction with Amazon demand

Pinterest announced its Q2 2023 earnings results on Tuesday, August 1st: Revenue increased by 6% on a year-over-year basis, to $708MM; Global MAUs…

Alphabet Q2 earnings: YouTube returns to growth, and advertising’s AI feedback loop

Alphabet announced its Q2 2023 earnings results yesterday: Overall advertising revenue of $58BN represented a 3.3% year-over-year increase; Search revenue grew by…

Snap Q2 earnings: revenue decline, continued focus on ad measurement

Snap announced its Q2 2023 earnings results yesterday: Revenue of $1.07BN represents a year-over-year decline of 4%. This was the second consecutive…

Roblox has launched an ad network

Last month, at the annual Cannes Lions advertising conference, Roblox announced the launch of the Roblox Partner Program, which is…

Netflix Q2 earnings: password-crackdown subscriber bump, revenue miss and ARPU decline

Netflix announced its Q2 2023 earnings results yesterday: $8.2BN in revenue (up 2.7%, year-over-year) and operating profit of $1.8B for…

Generative AI for ad creative: five value milestones

Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.…

Norway’s privacy regulator temporarily bans Meta’s behavioral advertising

The Norwegian Data Protection Authority (DPA) today issued Meta with a temporary ban on behaviorally-targeted advertising. From its press release…

What is brand marketing?

Brand marketing, as a commercial initiative, can be easily misconceived. I've written extensively about brand marketing, but mostly in comparison…

Meta’s Twitter competitor: can this time be different?

Given its track record, can Meta launch and scale a new app to meaningful commercial traction? Operating services at scale…

Meta to launch direct-to-install ads for Android. Will they work?

The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's…