Digital Advertising

Netflix Q3 2023 earnings: subscriber beat, new ad formats, yet another price hike

Netflix announced its Q3 2023 earnings results yesterday: $8.5BN in revenue (up 7.8%, year-over-year) and operating profit of $1.9BN for an operating…

October 19, 2023

How to train your CFO (about probabilistic measurement)

One of the most awkward conversations any marketer will have is when they are asked by their CFO to explain…

October 11, 2023

The best and highest use of customer attention

Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a…

October 4, 2023

Amazon’s introduction of advertising to Prime Video

Last week, Amazon announced that it will introduce advertising to its Prime Video streaming service. From its press release: To…

September 25, 2023

Are fast food chains taking on UberEats?

Last week, in How the NFL reshuffled the App Store, I drew attention to the fact that the start of…

September 21, 2023

Is advertising the bear case for Instacart?

Instacart began trading on the NASDAQ exchange yesterday. The company had filed its S-1 form with the SEC in late…

September 20, 2023

How the NFL reshuffled the App Store

The first game of the NFL's 2023-2024 regular season took place on Thursday, September 7th, when the Detroit Lions met…

September 13, 2023

The Privacy Sandbox Paradox

Google announced in a blog post yesterday that Privacy Sandbox, its suite of privacy-focused advertising targeting and measurement tools, has…

September 8, 2023

The social media bifurcation

Two forces are currently imposing broad, transformational change on the social media space: Data privacy restrictions, imposed either by platforms…

September 6, 2023

Meta’s inevitable detour with EU privacy: “Pay or Okay”

The New York Times reported last Friday that Meta is considering introducing ad-free, subscription-monetized versions of its Facebook and Instagram…

September 4, 2023