Considering Netflix’s 5MM ad-supported MAU Netflix held its advertising upfront presentation to advertisers yesterday (the event was delivered virtually as a result of the WGA… May 19, 2023
Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao) https://open.spotify.com/episode/0w3g8juRGTaxmkmnXhadYS?si=4142ea932b774b06 In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile… May 12, 2023
Interpreting Airbnb’s shift away from performance marketing Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.… May 10, 2023
FB Shops to require native check-out: Meta’s Content Fortress strategy takes root Last week, Meta announced that it will soon require all instances of its Shops product -- which allows retailers to… May 4, 2023
The promise of Pinterest Pinterest monetizes primarily through advertising, but its ads platform has always felt like a missed opportunity, especially for ecommerce advertisers.… March 17, 2023
Do advertisers care about bots? This week, Parag Agrawal, who recently succeeded Jack Dorsey to helm Twitter as CEO, published a thread explaining the company's… May 18, 2022
