Digital Advertising

Netflix Q2 earnings: password-crackdown subscriber bump, revenue miss and ARPU decline

Netflix announced its Q2 2023 earnings results yesterday: $8.2BN in revenue (up 2.7%, year-over-year) and operating profit of $1.8B for…

Generative AI for ad creative: five value milestones

Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.…

Norway’s privacy regulator temporarily bans Meta’s behavioral advertising

The Norwegian Data Protection Authority (DPA) today issued Meta with a temporary ban on behaviorally-targeted advertising. From its press release…

What is brand marketing?

Brand marketing, as a commercial initiative, can be easily misconceived. I've written extensively about brand marketing, but mostly in comparison…

Meta’s Twitter competitor: can this time be different?

Given its track record, can Meta launch and scale a new app to meaningful commercial traction? Operating services at scale…

Meta to launch direct-to-install ads for Android. Will they work?

The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's…

The bull and bear cases for mobile gaming

Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile…

Is CAPI future-proof?

Apple's introduction of its new Privacy Manifests feature for iOS raises an interesting question about the long-term durability of the…

Three insights from the EU’s antitrust allegations against Google

Yesterday, the European Commission sent a Statement of Objections to Google, declaring "its preliminary view that the company breached EU…

Unpacking Apple’s new Link Tracking Protection privacy feature

Last week, during its annual WWDC developer conference, Apple announced a number of new privacy policies across iOS, macOS, and…