Digital Advertising

Unpacking Amazon’s potential foray into ad-supported streaming with Prime Video

The WSJ reported yesterday that Amazon is considering introducing an ad-supported subscription tier for its Prime Video streaming service. From…

Did Apple kill fingerprinting with Privacy Manifests?

Apple made no significant announcements related to privacy at its WWDC keynote yesterday. But WWDC is a week-long event with…

What ad products might Apple announce at WWDC 2023?

Apple's WWDC developer conference takes place next Monday. And while speculation around new product releases at WWDC is predominantly focused…

Generative AI, advertising, and hidden personas

Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through…

Flying Blind

James Dolittle was a decorated Army general and aviator who was the first pilot to take off, chart a course,…

Meta’s $1.3BN fine and the data diffusion problem

Meta was issued with a record-breaking $1.3BN fine this week by the Irish DPC, Ireland's digital privacy authority, over its…

Considering Netflix’s 5MM ad-supported MAU

Netflix held its advertising upfront presentation to advertisers yesterday (the event was delivered virtually as a result of the WGA…

Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao)

https://open.spotify.com/episode/0w3g8juRGTaxmkmnXhadYS?si=4142ea932b774b06 In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile…

Interpreting Airbnb’s shift away from performance marketing

Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.…

FB Shops to require native check-out: Meta’s Content Fortress strategy takes root

Last week, Meta announced that it will soon require all instances of its Shops product -- which allows retailers to…