Digital Advertising

Reddit advertising and the limitations of contextual targeting

By Eric Benjamin Seufert

Reddit filed its Form S-1 last week, signaling its intention to pursue an IPO. The document makes plain the foundation of Reddit's business: advertising. Per the S-1: Substantially all of our revenue is generated from third parties advertising on our platform. For the years ended December 31, 2022 and 2023, approximately 98% of our revenue was […]

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