Apple’s Foundation Models framework and inference as app infrastructure I make the case in my overview of WWDC 2026 that the most impactful revelation was the expansion of the… July 27, 2026
WWDC 2026: Implications for the App Economy Apple held its annual developer conference, WWDC, this week; the Keynote and Platforms State of the Union presentations were on… June 10, 2026
RecSys and chill I highlighted a recent paper from Netflix's research team on social media over the weekend; the paper unpacks Netflix's application… April 6, 2026
The ad load monopoly fallacy Last week, U.S. District Judge James Boasberg dismissed the FTC's antitrust case against Meta, determining that the FTC was unable… November 26, 2025
Podcast: The power of cohort compounding (with Nilay Patel) https://open.spotify.com/episode/0iWG03UaZfb8leF5XYxC5a?si=3ee52384bf9e4efa My guest on this episode of the podcast is Nilay Patel, the head of product at Kohort, a cohort… May 7, 2025
The war on personalization Last week, the FTC announced that it has issued information-seeking orders to eight companies offering services related to what it… July 31, 2024
The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
Ads in streaming, differential pricing, and the pursuit of ARPU Price discrimination, sometimes called differential pricing, is the practice of setting the price of substantially similar goods or services at… August 24, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
