Every freemium app needs non-paying users Most people think of non-paying users (NPUs) in freemium apps as nothing but an unfortunate, avoidable expense; they eat up… September 11, 2012
The "average user" doesn't exist in freemium gaming (and a diagram for user segmentation) I read a great interview with the COO of GamesAnalytics today which discussed the state of analytics in the gaming… August 14, 2012
Mobile game user segmentation through monetization behavior User acquisition campaign targeting based on LCV -- with the goal of spending less on a user than the revenue… July 17, 2012
