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Monetization

The "average user" doesn't exist in freemium gaming (and a diagram for user segmentation)

I read a great interview with the COO of GamesAnalytics today which discussed the state of analytics in the gaming industry.…
August 14, 2012

Mobile game user segmentation through monetization behavior

User acquisition campaign targeting based on LCV -- with the goal of spending less on a user than the revenue…
July 17, 2012

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