Apple’s collision course with the European Commission Epic Games yesterday revealed that Apple has terminated its EU developer account, which it had intended to use to publish… March 7, 2024
AppLovin’s Ascent AppLovin reported its Q4 2023 earnings last month: the company saw 88% year-over-year revenue growth in its software (advertising) platform… March 6, 2024
Podcast: Econometric advertising measurement (with Grace Kite) https://open.spotify.com/episode/5HOxBwgyXmYkVUNVhRH6pZ?si=08394bd5c48841a1 In this episode of the Mobile Dev Memo podcast, I speak with Dr. Grace Kite, the Founder and CEO… March 6, 2024
Reddit advertising and the limitations of contextual targeting Reddit filed its Form S-1 last week, signaling its intention to pursue an IPO. The document makes plain the foundation… February 28, 2024
Podcast: Why Analytics Teams Fail https://open.spotify.com/episode/6lMMC92qaULx8FxzZ8C7HD?si=7cfff4a11df646e1 In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson… February 28, 2024
Can advertisers rely on IP addresses? Two weeks ago, Google updated the GitHub documentation for its proposed IP Protection tool to clarify that, in order to… February 21, 2024
Podcast: How to run an analytics team (with Russell Ovans) My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and… February 21, 2024
Why is Google killing cookies? The IAB published a clinical yet critical analysis of Google’s Privacy Sandbox two weeks ago. In its report, the IAB… February 19, 2024
Introducing Darkpool Chart Explorer I am excited today to launch Darkpool Chart Explorer, a mobile app store analytics and visualization tool. The Darkpool Chart… February 15, 2024
Digital Advertising, Demand Routing, and the Millionaires’ Mall The digital advertising market is often depicted as being driven by relative, not absolute, advantage and performance. This conceptual framing… February 14, 2024
