First-party data and the new Walled Compounds At a conceptual level, commercially valuable advertising targeting requires two assets, with the utility of each increasing in direct proportion… November 29, 2023
Podcast: How to build a brand (with Joy Howard) https://open.spotify.com/episode/3rZ5QcaFbG7Jl5XBn7yklB?si=34683a41a4e84515 My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard. Joy is… November 29, 2023
The three conversion funnels of a digital product A digital product experience is often perceived as a singular engagement funnel, beginning with the user's first interaction with a… November 22, 2023
Podcast: Exploring the CTV advertising opportunity (with Peter Hamilton) https://open.spotify.com/episode/1IUXYK0MVMXEJasv0QEQFL?si=2421042498c64799 In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad… November 22, 2023
Amazon’s advertising partnerships with Meta and Snap Last week, news of an advertising partnership between Amazon and Meta surfaced and was quickly confirmed by Amazon. I hesitated… November 15, 2023
Podcast: The journey to probabilistic attribution (with Michael Kaminsky) https://open.spotify.com/episode/1uVqjRevhmdrlR9WO3hsJJ?si=6c6361a78f9d4361 In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder… November 15, 2023
Brand strategy in an information war Meta, Snap, and Pinterest each offered commentary on the impact on their businesses of the current tumult in the Middle… November 14, 2023
AppLovin Q3 2023 earnings: ad platform revenue up 65% AppLovin released its Q3 2023 earnings yesterday: AppLovin generated $864MM in total revenue for the quarter, up 21% on a… November 9, 2023
The black box inside the black box Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"… November 8, 2023
Apple and Google race to attribute the internet As mobile platform operators, both Apple and Google command significant control over the internet economy. This control is often expressed… November 1, 2023
