2024 predictions for mobile marketing I have published year-ahead prediction posts, for both the mobile gaming market and the practice of mobile marketing, since 2013.… January 3, 2024
Podcast: The FTC, Google, and the state of digital privacy (with Alan Chapell) https://open.spotify.com/episode/2scEMSvAoaba2ldv7EomHi?si=01d6fa7ecd484e43 In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in… January 3, 2024
The best of MDM in 2023 2023 felt very much like a year of retrenchment, adaptation, and preparation across the digital advertising landscape. I published a… December 27, 2023
Temu’s impact on social media advertising prices Temu is an online shopping marketplace that launched in the United States in September 2022 and in other Western markets… December 20, 2023
Podcast: Exploring the Pay-or-Okay model (with Mikołaj Barczentewicz) My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research… December 20, 2023
Epic v. Google and the future of alternative app payments A jury found Google guilty of infringing anti-trust law on Monday, determining that the company systematically suppressed competition in the… December 13, 2023
Podcast: Understanding Interoperable Private Attribution (with Ben Savage) My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at… December 13, 2023
Why aren’t MMPs included in Apple’s Required Privacy Manifests SDK list? Last week, without much fanfare, Apple released a list of SDKs that must generate Privacy Manifest files to be included… December 11, 2023
Generative AI, radical personalization, and personal value functions Product personalization is a commanding theme within the digital economy. To my mind, two catalysts have emerged that not only… December 6, 2023
Podcast: How to measure a marketing campaign (with Olivia Kory) https://open.spotify.com/episode/6c671Xc3UScOMPL2BCHGf4?si=a5045f289ad64bfb My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform.… December 6, 2023
