Big Tech’s regulatory capture by distraction Last week, a federal judge dismissed two anti-trust lawsuits that were filed against Facebook at the end of last year:… July 5, 2021
ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape. As of last week, over 70% of iOS devices have upgraded to a version of iOS that requires compliance with… June 28, 2021
Apple’s awkward security calculus This week, Apple published a white paper in support of its position that the App Store be the only source… June 24, 2021
ATT allows ad platforms to grade their own homework Last week, Facebook published an information sheet to advertisers detailing three upcoming changes to its Ads Manager platform related to… June 21, 2021
It’s Apple’s internet now One of the headline features announced by Apple at its WWDC developer event last week was Private Relay: a system-level… June 14, 2021
Why is AdTech hot again? This guest post was written by Maor Sadra, the CEO of INCRMNTAL and a prolific contributor to the MDM Slack… June 10, 2021
Device fingerprinting: the cure that’s worse than the disease The practice of device fingerprinting has continued unabated since compliance with Apple's App Tracking Transparency privacy policy was made mandatory… June 7, 2021
ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3) In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the… June 3, 2021
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3) This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers… May 31, 2021
Why is Apple slow-rolling iOS 14.5 adoption? This week, mobile measurement firm Branch Metrics released data from their network related to the adoption of variants of iOS… May 27, 2021
