Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023
Netflix, Disney+, and the ad-supported streaming calculus Netflix introduced its ad-supported subscription tier in November of last year. Consumer response was tepid: Bloomberg reports, per leaked data,… April 5, 2023
Meta to offer an opt-out for personalized ads in EU Meta will soon allow EU-based users to opt out of ads personalization that uses any data other than broad demographic… March 30, 2023
How much is TikTok’s US business worth? The notion that TikTok may be banned from the United States, or sold to a domestic company through a forced… March 29, 2023
What if Meta launches a mobile app store? This week, Microsoft declared that it will launch a mobile games app store on both iOS and Android next year,… March 24, 2023
The promise of Pinterest Pinterest monetizes primarily through advertising, but its ads platform has always felt like a missed opportunity, especially for ecommerce advertisers.… March 17, 2023
Exoskeletons, not cyborgs Advertising and content automation is most productively utilized in the form of exoskeletons, not cyborgs: it's often more economical and… March 15, 2023
The game theory of branded search advertising Branded search advertising is the practice of bidding for the ad impressions that are served alongside search results for keywords… March 8, 2023
The App Store’s original flaw We no longer live in a world of nations and ideologies, Mr. Beale. The world is a college of corporations,… March 2, 2023
Spotify and the quality of podcast advertising Spotify went on something of a shopping spree related to podcasting, across both content and technology, between 2019 and 2022:… February 22, 2023
