Social Media

Meta’s firehose (or: the wrong lesson from Threads’ 100MM users)

Threads, Meta's new text-based social media app, reached 100MM registrations today, just five days after being officially made available. While…

Can Meta’s Threads app reach 100MM DAU this quarter?

I built a simple model to project DAU for Meta's new Threads app. Like all models, it is a work…

Meta’s Twitter competitor: can this time be different?

Given its track record, can Meta launch and scale a new app to meaningful commercial traction? Operating services at scale…

Meta to launch direct-to-install ads for Android. Will they work?

The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's…