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Streaming

How many streaming services is too many?

Last week, Nielsen released its Q1 2019 Total Audience report, revealing an interesting statistic: streaming subscribers use their services purposefully,…
July 8, 2019

Subscriptions are the future of app monetization

One of the principal elements supporting my thesis around the second act of the mobile app economy is that new…
July 1, 2019

Would you rather advertise on TikTok or Netflix?

I hosted a panel at the MAU conference in Las Vegas last month titled "Perfect your Growth Mix: Brand vs.…
June 3, 2019

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Recent podcasts

  1. Podcast: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen) July 15, 2026
  2. Podcast: Building ad tech for the chatbot era (with Tal Shoham) July 8, 2026
  3. The Prosperous Society July 4, 2026
  4. Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi) June 30, 2026
  5. Podcast: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory) June 24, 2026

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Resources

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  2. Theseus Python Library
  3. F2P Excel Revenue Model
  4. Mobile User Acquisition 101
  5. Freemium Codex
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