Considering Netflix’s 5MM ad-supported MAU
Posted on May 19, 2023 in Digital Advertising, Original Content, Paid Content, StreamingNetflix Q1 earnings: sequential ARPU decline in UCAN, ad economics strong
Posted on April 19, 2023 in Original Content, Paid Content, Quarterly Earnings, StreamingNetflix, Disney+, and the ad-supported streaming calculus
Posted on April 5, 2023 in Original Content, Paid Content, StreamingSpotify and the quality of podcast advertising
Posted on February 22, 2023 in Original Content, Paid Content, Performance Marketing, StreamingNetflix Q4 earnings: ARPU down, with no signs of an advertising recession
Posted on January 25, 2023 in Original Content, Paid Content, Performance Marketing, Quarterly Earnings, StreamingTwo lessons from Netflix’s shortfall in advertising supply
Posted on December 16, 2022 in Original Content, StreamingAlphabet Q3 2022 earnings: YouTube’s ad revenue declined for the first time
Posted on October 26, 2022 in Original Content, Paid Content, Quarterly Earnings, StreamingSpotify’s Q2 results suggest ATT outweighs macroeconomic weakness
Posted on September 22, 2022 in Original Content, Privacy, StreamingYouTube tests increased ad load as it challenges TikTok
Posted on September 21, 2022 in Original Content, Paid Content, StreamingCan Netflix command premium advertising pricing?
Posted on September 2, 2022 in Original Content, Performance Marketing, Streaming