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Considering Netflix’s 5MM ad-supported MAU

Posted on May 19, 2023 in Digital Advertising, Original Content, Paid Content, Streaming

Netflix Q1 earnings: sequential ARPU decline in UCAN, ad economics strong

Posted on April 19, 2023 in Original Content, Paid Content, Quarterly Earnings, Streaming

Netflix, Disney+, and the ad-supported streaming calculus

Posted on April 5, 2023 in Original Content, Paid Content, Streaming

Spotify and the quality of podcast advertising

Posted on February 22, 2023 in Original Content, Paid Content, Performance Marketing, Streaming

Netflix Q4 earnings: ARPU down, with no signs of an advertising recession

Posted on January 25, 2023 in Original Content, Paid Content, Performance Marketing, Quarterly Earnings, Streaming

Two lessons from Netflix’s shortfall in advertising supply

Posted on December 16, 2022 in Original Content, Streaming

Alphabet Q3 2022 earnings: YouTube’s ad revenue declined for the first time

Posted on October 26, 2022 in Original Content, Paid Content, Quarterly Earnings, Streaming

Spotify’s Q2 results suggest ATT outweighs macroeconomic weakness

Posted on September 22, 2022 in Original Content, Privacy, Streaming

YouTube tests increased ad load as it challenges TikTok

Posted on September 21, 2022 in Original Content, Paid Content, Streaming

Can Netflix command premium advertising pricing?

Posted on September 2, 2022 in Original Content, Performance Marketing, Streaming
 
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