Yesterday, YouTube updated the terms of its YouTube Partner Program (YPP), increasing the engagement requirements for creators to monetize their content. Beginning on February 1st, new creators applying for YPP will need 1,000 YouTube subscribers as well as either 8,000 qualified watch hours over the past 12 months or 20MM qualified Shorts views in the […]
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YouTube is going through the same content consolidation that broadcast TV, cable, and then FAST went through, realizing that a smaller bucket of higher-quality content is better for advertising (and subscriptions) than breadth.