In Meta's Renaissance, I credit Meta's years-long recovery from Apple's App Tracking Transparency (ATT) privacy policy to four strategic changes implemented by the company: That last tactic is important, because it provides the substance for an alternative explanation for Meta's recovery: that Apple never fully implemented ATT because it has failed to police fingerprinting. This […]
Comments:
Hat tip for quoting Wittgenstein’s Tractatus in an app advertising piece. Strong work.
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Well put regarding the 4 pillars of Meta's "turnaround" strategy. Brilliant (even obvious) in retrospect given the calamity that ATT was seen to be at the time. Zuckerberg clearly understands modern media and advertising; looked at TikTok and saw how the winds had shifted.