Google embraces IP-based fingerprinting

Google published a blog post on December 18th, revealing that it is updating its platform policies related to data collection and usage for advertising measurement to "reflect innovations in the ads ecosystem." From the post (emphasis mine): We’re refreshing our platform program policies in light of two advertising ecosystem shifts. First, advances in privacy-enhancing technologies (PETs) such […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.

Comments: