Today I’m happy to announce the launch of Heracles, a mobile advertising agency and consultancy. Heracles will help clients grow their mobile user bases and optimize their mobile marketing campaigns. Visit the website or view this company overview deck for more information.
In addition to client work through Heracles, I will also spend the summer developing two analytics tools to help user acquisition managers run paid mobile marketing campaigns more effectively. I expect the first tool to be available in a beta state by the end of the Summer / early Fall.