Perplexity introduces advertising; exploring the AI-search incentive problem

August 26, 2024

Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in Q4 of this year, Digiday reports: (emphasis mine) A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works to set itself apart from […]

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