In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:
- Apple’s ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
- a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
- a potential economic slowdown.
In the podcast, Maor and I discuss a recent blog post of his that undermines a popularly-held notion that branded search ad spend is generally not incrementally valuable.
The Mobile Dev Memo podcast is available on:
