Building a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingHow to navigate a career in mobile marketing
Posted on September 25, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentThe future of mobile growth teams
Posted on September 23, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingMobile ad creative: how to produce and deploy advertising creative at scale
Posted on September 16, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentAre mobile marketing agencies relevant in 2019?
Posted on September 9, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentTaming Facebook CBO: 5 lessons learned
Posted on September 5, 2019 in Case Study, Mobile Marketing, Original Content, Quantitative MarketingGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionWhat is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingOpportunity cost and diminishing returns in mobile user acquisition
Posted on August 19, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing