Do advertisers care about bots?
Posted on May 18, 2022 in Ethics of Advertising, Mobile Marketing, Original Content, Quantitative MarketingWith its Audience product, is Shopify creating a Content-Fortress-as-a-Service?
Posted on May 11, 2022 in Mobile Marketing, Original Content, Privacy, Quantitative MarketingPodcast: Is panel data the future of marketing audience discovery? (with Rameez Tase)
Posted on May 9, 2022 in Mobile Marketing, Original Content, Podcast, PrivacyWhy in-app personalization, not probabilistic attribution, is the future of post-ATT advertising
Posted on May 4, 2022 in Freemium, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, RetentionUnpacking Alphabet’s Q1 2022 earnings (but mostly: YouTube)
Posted on April 27, 2022 in Mobile Marketing, Original ContentUnpacking the DSA’s impact on digital advertising
Posted on April 25, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative MarketingIs consumer tech entering a new age of Dark Patterns?
Posted on April 20, 2022 in Mobile Marketing, Original Content, PrivacyUnpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android
Posted on April 12, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Podcast, PrivacyWill Facebook Audience Network take on the mobile ad networks?
Posted on April 11, 2022 in Mobile Marketing, Mobile Platform Wars, Original ContentWhy did CPMs increase following App Tracking Transparency?
Posted on March 7, 2022 in Mobile Marketing, Original Content, Privacy, Quantitative Marketing