All posts in Mobile Marketing

Performance marketers shouldn’t care about Millennials
Posted on December 10, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content

Is it healthy for start-ups to spend so much money on user acquisition?
Posted on November 26, 2018 in Analytics, App Development, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Why don’t large retailers advertise like D2C brands?
Posted on November 12, 2018 in Analytics, Mobile Marketing, Mobile Video, Original Content

Using machine learning to automate mobile marketing budgets
Posted on October 22, 2018 in Analytics, Mobile Marketing, Original Content, User Acquisition

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Strategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

As Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original Content

Why Apple and Google won’t eliminate their 30% platform fees
Posted on August 27, 2018 in App Development, Mobile Commerce, Mobile Marketing, Mobile Platform Wars, Original Content, User Acquisition

5 tips for managing mobile marketing agencies
Posted on August 20, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Older posts