Measuring marginal organic contribution from paid marketing
Posted on January 20, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingMobile Market Monthly is a new research product from MDM and Deconstructor of Fun
Posted on January 19, 2020 in Games, Mobile Marketing, Original Content
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality
2020 predictions for mobile marketing
Posted on December 9, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentWhat comes next after Facebook’s VO campaign strategy?
Posted on December 2, 2019 in Mobile Marketing, Original Content, Quantitative MarketingHas the hypercasual game genre peaked?
Posted on November 18, 2019 in Games, Mobile Marketing, Original ContentBuilding a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingThe only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionWhy do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing