Performance Marketing

Podcast: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)

https://www.youtube.com/watch?v=qZj6_mJGOMg On this week's episode of the podcast, I am joined by Olivia Kory, the CMO of Haus, to discuss…

AppsFlyer is too big to let fail

Axios reports that mobile measurement platform AppsFlyer has raised more than $1BN from a consortium of four investors: Meta, Google,…

Podcast: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)

https://open.spotify.com/episode/7csvSLPWOEGwDShpEVtWTu?si=d5ba7cdda0704d6c In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross…

February 10, 2026

Podcast: MDM Mailbag #3 (with Thomas Petit)

https://open.spotify.com/episode/2fucdTv4ZpBkacVZZgbz1S?si=d622d0d4dc17457e In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the…

Estimating the impact of Meta’s reintroduction of AMM

Last week, I wrote about the reinstatement of Meta's Advanced Mobile Measurement (AMM) program, which Meta discontinued in October 2021.…

Podcast: Advertising measurement in an AI landscape (with Maor Sadra)

https://open.spotify.com/episode/1WqnTkvW9XTW0NvtCyiewE?si=80bcfd6cc4464f90 My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full…

Podcast: The scientific approach to advertising measurement (with Andrew Covato)

https://open.spotify.com/episode/5Bkkmc17rir4fvKthccWk8?si=db273814234a4d9e My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising…

Podcast: The full-funnel marketing philosophy (with Alex Schultz)

https://open.spotify.com/episode/2GrVj92gdVJTFxjrQfHkaq?si=f63c84eb3c3b4832 My guest on this week's episode of the podcast is Alex Schultz, the CMO and VP of Analytics at…

Podcast: The evolving TV advertising ecosystem (with James Borow)

https://open.spotify.com/episode/65nJc9YIb3Bp0liZ1iSpm4?si=c43866167a4245a0 My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new…

Common sense and complexity in marketing measurement

The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response…

December 2, 2024