Podcast: An oral history of mobile user acquisition (with Nebojsa Radovic) On this week's episode of the podcast, I am joined by my friend Nebojsa Radovic, the Senior Director of Mobile… September 16, 2026
OpenAI introduces Custom Audiences OpenAI launched Custom Audiences for its advertising platform last week; there is no blog post formally announcing the new tool,… July 13, 2026
Podcast: Building ad tech for the chatbot era (with Tal Shoham) On this week's episode of the podcast, I am joined by Tal Shoham, the CEO and co-founder of Velocity, which… July 8, 2026
Podcast: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory) On this week's episode of the podcast, I am joined by Olivia Kory, the CMO of Haus, to discuss the… June 24, 2026
AppsFlyer is too big to let fail Axios reports that mobile measurement platform AppsFlyer has raised more than $1BN from a consortium of four investors: Meta, Google,… June 22, 2026
Podcast: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link) In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link.… February 10, 2026
Podcast: MDM Mailbag #3 (with Thomas Petit) In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third… July 16, 2025
Estimating the impact of Meta’s reintroduction of AMM Last week, I wrote about the reinstatement of Meta's Advanced Mobile Measurement (AMM) program, which Meta discontinued in October 2021.… July 2, 2025
Podcast: Advertising measurement in an AI landscape (with Maor Sadra) My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure:… June 11, 2025
Podcast: The scientific approach to advertising measurement (with Andrew Covato) My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms… May 14, 2025
