A yield management model for mobile advertising Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it… June 3, 2013
Three trends in mobile advertising MoPub recently published its quarterly Mobile Advertising Marketplace Report for Q1 2013, which, combined with other such reports from mobile… May 20, 2013
Mobile ad networks: in the land of the blind, the one-eyed man is king The mobile advertising landscape is caught in a strange, dynamic, transitionary stage. Information -- about everything: mobile ad networks, platforms,… October 12, 2012
Upstream marketing and downstream marketing for freemium apps One fundamental difference between marketing for freemium products and marketing for traditional software products is that the marketing function doesn't… August 16, 2012
Mobile advertising measurement in a world without UDID The combination of UDID deprecation and rising CPI prices means most indie app developers can't compete for a spot on… July 4, 2012
