Facebook’s acquisition of WhatsApp is about phone numbers, not ads On Wednesday, Facebook announced that it had acquired WhatsApp, the messaging app, for $19BN, mostly in stock ($12BN in Class… February 24, 2014
Facebook’s ad network and the evolution of mobile app distribution Facebook announced last week that it has begun a limited rollout of a proprietary mobile ad network, allowing advertisers to purchase… January 27, 2014
Deceptive mobile install ad tactics have only just begun Last week, Digiday reported on an unscrupulous and seemingly widespread new mobile advertising tactic: a number of websites were redirecting… January 13, 2014
Mobile Dev Memo’s 2013 year in review Mobile Dev Memo began as Ufert.se, a personal blog about the mobile gaming industry, on June 14, 2012 (at least,… January 2, 2014
Rising mobile CPI prices are a good thing for (some) developers Mobile user acquisition costs are trending inexorably upwards: Fiksu estimates that the cost of acquiring a “loyal user” increased by… December 23, 2013
Three examples of misguided trips to the Top 10 Downloaded Chart The allure of the App Store's Top 10 downloaded chart, especially in large markets like the United States, is indisputable.… December 16, 2013
At 8 snaps per DAU, Snapchat's $4BN valuation is high but not absurd After news broke of Snapchat's rejection of an all-cash, $3 billion acquisition offer from Facebook -- and was subsequently followed by… November 25, 2013
Mobile ads suck. What's next? This is a guest post by Ouriel Ohayon. Ouriel Ohayon is the CEO and Co-founder of Appsfire, an app marketing company focusing… November 22, 2013
Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
The 10 Commandments of Mobile User Acquisition Mobile user acquisition is in a nascent and transformational state. Instagram's sale to Facebook in April of 2012 for $1… October 28, 2013
