The rise of the phablet On July 25th, IDC revealed that global tablet shipments had decreased by 1.5% from the previous quarter, due in large part… July 28, 2014
Google’s free-to-play decision could rock the app economy Update: After this post was published, Google changed the label of the Top Free Apps chart in EU countries to read, simply,… July 21, 2014
3 Reasons why Kim Kardashian: Hollywood has exploded On June 25th, Glu Mobile, the mobile gaming developer and publisher behind Deer Hunter Reloaded, released Kim Kardashian: Hollywood to… July 14, 2014
Freemium conversion and the problem with classifiers Given the fundamentally low conversion rate of the freemium model, optimizing for revenues can be seen as essentially a targeting… June 2, 2014
Twitter’s ad network difficulties, visualized in three charts In late April 2014, Twitter announced it would be launching an integrated platform, ads.twitter.com, to allow mobile advertisers to manage campaigns… May 26, 2014
Emerging ad formats in mobile user acquisition The astonishing upward trajectory of Facebook's stock price -- documented in the above chart between June 2012 and May 2014 -- was catalyzed in… May 19, 2014
When does marketing become arbitrage? Jon Radoff, the CEO of mobile gaming company Disruptor Beam, gave an excellent presentation at GDC 2014 about mobile gaming commerce… April 21, 2014
The pitfalls of industry benchmarks Mobile analytics firm Swrve released an interesting report last week which presented a set of provocative statistics about games in… April 14, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
Advertising dynamics in freemium apps Freemium app developers are almost universally dogged by the question of whether ad placements should be included in their products.… March 31, 2014
