Podcast: The full-funnel marketing philosophy (with Alex Schultz) My guest on this week's episode of the podcast is Alex Schultz, the CMO and VP of Analytics at Meta.… April 2, 2025
Podcast: The evolving TV advertising ecosystem (with James Borow) My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal… March 26, 2025
Common sense and complexity in marketing measurement The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response… December 2, 2024
Kamala Harris’ digital advertising blitz Kamala Harris' presidential campaign intends to deploy $370MM on advertising -- with $200MM dedicated to digital channels -- ahead of… September 4, 2024
Amazon, the advertising behemoth Amazon reported $12.8BN in advertising revenue in Q2 2024. At 20%, Amazon's advertising revenue growth in the quarter was nearly… August 28, 2024
Perplexity introduces advertising; exploring the AI-search incentive problem Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in… August 26, 2024
Meta’s shift to incrementality optimization Last week, Meta announced three meaningful upcoming additions to its advertising platform: incrementality-based conversion optimization, native integrations with third-party analytics… August 21, 2024
Apple’s problematic 7-day app-to-web attribution window Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following… January 24, 2024
Cookie deprecation in Chrome: who is impacted? Google began restricting third-party cookies for 1% of Chrome users on January 4th and intends to deprecate cookies for all… January 17, 2024
Podcast: How to measure a marketing campaign (with Olivia Kory) My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform. Before… December 6, 2023
