All posts in Mobile Marketing
How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User AcquisitionStrategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User AcquisitionAs Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original ContentWhy Apple and Google won’t eliminate their 30% platform fees
Posted on August 27, 2018 in App Development, Mobile Commerce, Mobile Marketing, Mobile Platform Wars, Original Content, User Acquisition5 tips for managing mobile marketing agencies
Posted on August 20, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionFortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionMeasuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User AcquisitionThe mobile app economy’s second act
Posted on July 30, 2018 in Analytics, App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionLegal sports betting and its impact on mobile
Posted on July 23, 2018 in Mobile Commerce, Mobile Marketing, Mobile Miscellany, Original Content, PodcastThe missing pillar of user data on mobile
Posted on July 16, 2018 in Analytics, App Development, Mobile Marketing, Original Content