All posts in Mobile Marketing

The missing pillar of user data on mobile
Posted on July 16, 2018 in Analytics, App Development, Mobile Marketing, Original Content

The Google Play algorithm change and the peril of ASO
Posted on July 2, 2018 in Analytics, App Development, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Unpacking Facebook’s upcoming changes to Custom Audiences
Posted on June 18, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

In-app header bidding and the road to programmatic
Posted on June 11, 2018 in Analytics, Mobile Marketing, Original Content, User Acquisition

Mobile ad mediation’s new era: SDK bidding
Posted on June 4, 2018 in Mobile Marketing, Original Content

How mobile gaming companies are dealing with GDPR
Posted on May 29, 2018 in Case Study, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Algorithmic marketing introduces a new era of mobile ad targeting
Posted on May 21, 2018 in Mobile Marketing, Original Content, User Acquisition

How much data is needed to calculate LTV?
Posted on May 14, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Facebook doesn’t sell user data. No one would buy it.
Posted on May 7, 2018 in Analytics, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Facebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down?
Posted on April 30, 2018 in Ethics of Advertising, Mobile Marketing, Original Content

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