A/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingApple’s $500MM bet on Arcade and the future of mobile gaming
Posted on April 15, 2019 in Freemium, Games, Mobile Marketing, Original ContentCan Snap make an Audience Network work?
Posted on April 8, 2019 in Mobile Marketing, Original ContentUser acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative MarketingGoogle’s Stadia could make app stores obsolete
Posted on March 25, 2019 in Games, Mobile Marketing, Original ContentWhat is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingThe problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in Freemium, Games, Mobile Marketing, Monetization, Original ContentWhat is the size of the mobile gaming advertising market?
Posted on February 25, 2019 in Games, Greatest Hits, Mobile Marketing, Original ContentThe State of the App Economy: 2019 and beyond
Posted on February 19, 2019 in Case Study, Games, Mobile Marketing, Original ContentWhat will the next generation of app stores look like?
Posted on January 28, 2019 in Freemium, Mobile Marketing, Original Content