The Jenga Tower principle in modern performance marketing The new privacy landscape has exerted limitations on the volume and granularity of conversion data available to both advertisers and… September 27, 2023
Twitter’s Top Downloaded chart decline In late July, Twitter was rebranded to X: the product adopted a new logo and name, and the Twitter.com URL… August 16, 2023
The Future of Digital Advertising Measurement https://open.spotify.com/episode/10nHxJI6ODaWsKTdlg0MQZ?si=3d52e3e79c8f44f4 This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined… August 9, 2023
Generative AI for ad creative: five value milestones Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.… July 19, 2023
The bull and bear cases for mobile gaming Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile… June 28, 2023
Flying Blind James Dolittle was a decorated Army general and aviator who was the first pilot to take off, chart a course,… May 30, 2023
The inflationary impact of AI-generated ad creative Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.… May 17, 2023
Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao) https://open.spotify.com/episode/0w3g8juRGTaxmkmnXhadYS?si=4142ea932b774b06 In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile… May 12, 2023
Interpreting Airbnb’s shift away from performance marketing Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.… May 10, 2023
Reprogramming the Broken Marketing Brain Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small… May 3, 2023
