Meta Q1 earnings: can AI overcome ATT? Meta reported Q1 2023 earnings last night: with a considerable outperformance of analyst expectations, the company delivered $28.65BN versus analyst… April 27, 2023
Alphabet Q1 earnings: Search returns to growth, YouTube down 3% Alphabet announced its Q1 2023 earnings yesterday. Total revenue grew 3% year-over-year to $69.7BN (6% on a constant-currency basis). Overall… April 26, 2023
Meta’s ad spend glitch and the risks of marketing automation This weekend, a "glitch" (or choose your synonym: bug, error, irregularity, etc.) caused Meta's ads platform to behave unexpectedly. I… April 24, 2023
Podcast: The post-ATT eCommerce landscape (with Rishabh Jain) In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT,… April 18, 2023
Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023
Apple’s latest cookie restriction is ad tech whack-a-mole In October of last year, an Apple engineer issued a pull request for Apple's WebKit repository on GitHub, drawing attention… April 12, 2023
Exoskeletons, not cyborgs Advertising and content automation is most productively utilized in the form of exoskeletons, not cyborgs: it's often more economical and… March 15, 2023
Spotify and the quality of podcast advertising Spotify went on something of a shopping spree related to podcasting, across both content and technology, between 2019 and 2022:… February 22, 2023
The necessity of Shopify Audiences Shopify announced Q4 2022 earnings on Wednesday: while the company's revenue grew by 26% to $1.7 billion on a year-over-year… February 17, 2023
The emerging marketing economist In 2016, Apple introduced a hidden privacy feature that became colloquially known within the mobile marketing ecosystem as "IDFA Zeroing."… February 15, 2023
