Performance Marketing

Interpreting Airbnb’s shift away from performance marketing

Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.…

Reprogramming the Broken Marketing Brain

Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small…

Meta Q1 earnings: can AI overcome ATT?

Meta reported Q1 2023 earnings last night: with a considerable outperformance of analyst expectations, the company delivered $28.65BN versus analyst…

Alphabet Q1 earnings: Search returns to growth, YouTube down 3%

Alphabet announced its Q1 2023 earnings yesterday. Total revenue grew 3% year-over-year to $69.7BN (6% on a constant-currency basis). Overall…

Meta’s ad spend glitch and the risks of marketing automation

This weekend, a "glitch" (or choose your synonym: bug, error, irregularity, etc.) caused Meta's ads platform to behave unexpectedly. I…

Podcast: The post-ATT eCommerce landscape (with Rishabh Jain)

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT,…

Last-click attribution, deterministic measurement, and Wittgenstein’s ruler

When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user…

Apple’s latest cookie restriction is ad tech whack-a-mole

In October of last year, an Apple engineer issued a pull request for Apple's WebKit repository on GitHub, drawing attention…

Exoskeletons, not cyborgs

Advertising and content automation is most productively utilized in the form of exoskeletons, not cyborgs: it's often more economical and…

Spotify and the quality of podcast advertising

Spotify went on something of a shopping spree related to podcasting, across both content and technology, between 2019 and 2022:…

February 22, 2023