In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising.
How will the deprecation of the IDFA — and of mobile advertising identifiers more generally — change:
- the way teams are constructed;
- demand for various media sources;
- the degree to which programmatic media buying on mobile remains viable;
…and other topics that will be relevant for mobile marketers over the next 18 months.
The Mobile Dev Memo podcast is available on: