Podcast: Contemplating the next 18 months of mobile advertising

Published on November 11, 2020 by Eric Benjamin Seufert

In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising.

How will the deprecation of the IDFA — and of mobile advertising identifiers more generally — change:

  • the way teams are constructed;
  • demand for various media sources;
  • the degree to which programmatic media buying on mobile remains viable;

…and other topics that will be relevant for mobile marketers over the next 18 months.

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