Podcast: Contemplating the next 18 months of mobile advertising

In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the near-term future of mobile advertising.

How will the deprecation of the IDFA — and of mobile advertising identifiers more generally — change:

  • the way teams are constructed;
  • demand for various media sources;
  • the degree to which programmatic media buying on mobile remains viable;

…and other topics that will be relevant for mobile marketers over the next 18 months.

The Mobile Dev Memo podcast is available on: