In this podcast, I speak with David Philippson, the CEO of Dataseat and former co-founder of Ad-X, which was acquired by Criteo, about the underlying mechanics of mobile advertising. David walks through the process of How a Bid Becomes a DAU (inspired by the Schoolhouse Rock animation, How a Bid becomes a Law). We also talk about the future of advertising identifiers and programmatic in-housing.
Podcast: How a bid becomes a DAU with David Philippson, CEO of Dataseat
Published on May 28, 2020 by Eric Benjamin Seufert
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