The privacy shuffle, part 3: Meta resurrects AMM

June 19, 2025

Meta updated the terms for its Advanced Mobile Measurement (AMM) framework on June 17th, effectively resurrecting the program after it was discontinued ahead of the launch of Apple's App Tracking Transparency (ATT) platform privacy policy. AMM is a measurement service that allows user-level conversion attributions to be passed from third-party measurement tools for app advertising […]

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