Unpacking Reddit’s $1BN advertising business

Reddit, the link-based social network, went public in March 2024, nearly 19 years after being founded. As Reddit disclosed in its S-1, which was filed a few weeks before its IPO, the company generates "substantially all" of its revenue through advertising: 98% in 2022 and 2023, although this number has trended down in 2024 -- […]

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